localis analyses luxury goods marketing - especially for luxury watches - in China
localis examines the market and competition situation in China for luxury watch manufacturers from France and Switzerland.
The preparation of ongoing analyses of the operative and strategic luxury goods market in China - in particular of the event marketing - is the focus of long-term cooperations between localis and other international consulting companies.
The main focus of localis analysis is in:
- Comparison of the communication policy of luxury goods producers, in particular
manufacturers of luxury watches,
- competitive comparison of communication and target groups,
- analysis of the communication measures,
- the importance of events in communication policy,
- focus of onlinemarketing,
- selection and meaning of testimonials,
- approaches in the process of emotionalization in online and print advertising.
Further analysis of the communication policy are carried out for wine and champagne brands. The main focus here is event and onlinemarketing.
For further information do not hesitate to contact us at office@localis.eu .